{"id":10421,"date":"2024-03-22T08:00:00","date_gmt":"2024-03-22T07:00:00","guid":{"rendered":"https:\/\/www.blog.neoprog.eu\/?p=10421"},"modified":"2024-03-15T12:43:29","modified_gmt":"2024-03-15T11:43:29","slug":"green-washing","status":"publish","type":"post","link":"https:\/\/www.blog.neoprog.eu\/index.php\/2024\/03\/22\/green-washing\/","title":{"rendered":"Green washing"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

Vous connaissez probablement le terme green washing j\u2019imagine ? En gros c\u2019est lorsque l\u2019on met en place des actions \u00e9cologiques en communiquant beaucoup dessus, des actions qui ne sont au bout du compte que de la poudre aux yeux.<\/p>\n\n\n\n

A ce qu\u2019il para\u00eet Total est tr\u00e8s fort \u00e0 ce jeu l\u00e0 avec 5 milliards d\u2019investissement vert pour 15 milliards de b\u00e9n\u00e9fices sur les \u00e9nergies fossiles.<\/p>\n\n\n\n

J\u2019ai trouv\u00e9 un exemple de green washing dans mon travail. L\u2019\u00e9tat nous demande de mettre en place des plans de mobilit\u00e9, ce qui \u00e0 la base semble une bonne chose. Nous travaillons \u00e9galement avec une soci\u00e9t\u00e9 de covoiturage pour que les coll\u00e8gues adoptent ce mode de transport lorsqu\u2019ils viennent en voiture. L\u00e0 encore, je n\u2019ai pas grand-chose \u00e0 redire et je ne serai pas donneur de le\u00e7ons comme certains sur l\u2019\u00e9cologie. Par contre je ne me sens pas trop concern\u00e9 avec mon petit v\u00e9lo.<\/p>\n\n\n\n

Mais lorsque j\u2019ai pris rendez-vous avec la soci\u00e9t\u00e9 de covoiturage pour \u00e9tudier les modalit\u00e9s de leur offre, j\u2019ai \u00e9t\u00e9 souffl\u00e9 par le discours du commercial, appelons-le ainsi.<\/p>\n\n\n\n

Je vous explique :<\/p>\n\n\n\n

La communaut\u00e9 urbaine subventionne le covoiturage \u00e0 hauteur de 150 euros par mois par chauffeur et rend gratuit le transport pour les passagers. L\u2019\u00e9tat verse une prime de 100 euros aux chauffeurs quand ils ont effectu\u00e9s 10 voyages avec des passagers. Encore une fois, c\u2019est une belle incitation financi\u00e8re \u00e0 covoiturer. <\/p>\n\n\n\n

L\u00e0 o\u00f9 \u00e7a coince, c\u2019est quand le commercial vous dit ceci : vous pouvez utiliser le covoiturage en dehors du travail, pour aller faire vos courses par exemple ou conduire un ami \u00e0 la gare, voire vous promener \u00e0 la campagne. Si vous roulez avec quelqu\u2019un, vous covoiturez.\u00a0<\/p>\n\n\n\n

Vous suivez son raisonnement ? Prenez un d\u00e9placement en ville avec votre copine pour aller faire des courses. Inscrivez-vous comme conducteur. Inscrivez votre compagne comme passager. Vous recevrez au moins 1.50 euro pour le trajet et vous validerez un d\u00e9placement en vue de la prime. Oui, la communaut\u00e9 urbaine, va vous payer 1.50 euro pour effectuer un trajet en voiture que vous auriez de toute mani\u00e8re fait \u00e0 deux. En proc\u00e9dant ainsi, vous pouvez cagnotter une centaine d\u2019euros par mois d\u2019apr\u00e8s le commercial, de l\u2019argent investi par l\u2019\u00e9tat et votre employeur pour verdir la plan\u00e8te.<\/p>\n\n\n\n

Sur le coup je n\u2019ai pas r\u00e9alis\u00e9 le cynisme de cette op\u00e9ration. C\u2019est en parlant de la chose avec mon \u00e9pouse que l\u2019absurdit\u00e9 de chose m\u2019ait apparu dans toute sa splendeur. Ce qui devrait \u00eatre un geste utile pour l\u2019environnement se transforme en un affreux business qui pompe les caisses de l\u2019\u00e9tat.<\/p>\n\n\n\n

Moi je vous le dis. On n\u2019est pas sorti du sable\u2026<\/p>\n","protected":false},"excerpt":{"rendered":"

Vous connaissez probablement le terme green washing j\u2019imagine ? Continuer la lecture →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":10422,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":{"footnotes":""},"categories":[59,297,589],"tags":[3145,382,3144,1185],"class_list":["post-10421","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-humeur","category-planete","category-travail","tag-covoiturage","tag-ecologie","tag-green-washing","tag-voiture","post_format-post-format-image"],"yoast_head":"\nGreen washing - Le Blog du N\u00e9oprog<\/title>\n<meta name=\"description\" content=\"Vous connaissez probablement le terme green washing j\u2019imagine ?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.blog.neoprog.eu\/index.php\/2024\/03\/22\/green-washing\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Green washing - Le Blog du N\u00e9oprog\" \/>\n<meta property=\"og:description\" content=\"Vous connaissez probablement le terme green washing j\u2019imagine ?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.blog.neoprog.eu\/index.php\/2024\/03\/22\/green-washing\/\" \/>\n<meta property=\"og:site_name\" content=\"Le Blog du N\u00e9oprog\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-22T07:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.blog.neoprog.eu\/wp-content\/uploads\/2024\/03\/2823639747_f1e3696d12_b.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Neoprog\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Le_Brun_JC\" \/>\n<meta name=\"twitter:site\" content=\"@Le_Brun_JC\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Neoprog\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.blog.neoprog.eu\\\/index.php\\\/2024\\\/03\\\/22\\\/green-washing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.blog.neoprog.eu\\\/index.php\\\/2024\\\/03\\\/22\\\/green-washing\\\/\"},\"author\":{\"name\":\"Neoprog\",\"@id\":\"https:\\\/\\\/www.blog.neoprog.eu\\\/#\\\/schema\\\/person\\\/47c594bf12736b172b772f0f02bcf511\"},\"headline\":\"Green washing\",\"datePublished\":\"2024-03-22T07:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.blog.neoprog.eu\\\/index.php\\\/2024\\\/03\\\/22\\\/green-washing\\\/\"},\"wordCount\":468,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.blog.neoprog.eu\\\/#\\\/schema\\\/person\\\/47c594bf12736b172b772f0f02bcf511\"},\"image\":{\"@id\":\"https:\\\/\\\/www.blog.neoprog.eu\\\/index.php\\\/2024\\\/03\\\/22\\\/green-washing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.blog.neoprog.eu\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/2823639747_f1e3696d12_b.jpg\",\"keywords\":[\"covoiturage\",\"\u00e9cologie\",\"green washing\",\"Voiture\"],\"articleSection\":[\"Humeurs\",\"plan\u00e8te\",\"travail\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.blog.neoprog.eu\\\/index.php\\\/2024\\\/03\\\/22\\\/green-washing\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.blog.neoprog.eu\\\/index.php\\\/2024\\\/03\\\/22\\\/green-washing\\\/\",\"url\":\"https:\\\/\\\/www.blog.neoprog.eu\\\/index.php\\\/2024\\\/03\\\/22\\\/green-washing\\\/\",\"name\":\"Green washing - Le Blog du N\u00e9oprog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.blog.neoprog.eu\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.blog.neoprog.eu\\\/index.php\\\/2024\\\/03\\\/22\\\/green-washing\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.blog.neoprog.eu\\\/index.php\\\/2024\\\/03\\\/22\\\/green-washing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.blog.neoprog.eu\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/2823639747_f1e3696d12_b.jpg\",\"datePublished\":\"2024-03-22T07:00:00+00:00\",\"description\":\"Vous connaissez probablement le terme green washing j\u2019imagine ?\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.blog.neoprog.eu\\\/index.php\\\/2024\\\/03\\\/22\\\/green-washing\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.blog.neoprog.eu\\\/index.php\\\/2024\\\/03\\\/22\\\/green-washing\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.blog.neoprog.eu\\\/index.php\\\/2024\\\/03\\\/22\\\/green-washing\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.blog.neoprog.eu\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/2823639747_f1e3696d12_b.jpg\",\"contentUrl\":\"https:\\\/\\\/www.blog.neoprog.eu\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/2823639747_f1e3696d12_b.jpg\",\"width\":1024,\"height\":768},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.blog.neoprog.eu\\\/index.php\\\/2024\\\/03\\\/22\\\/green-washing\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.blog.neoprog.eu\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Green washing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.blog.neoprog.eu\\\/#website\",\"url\":\"https:\\\/\\\/www.blog.neoprog.eu\\\/\",\"name\":\"Le Blog du N\u00e9oprog\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.blog.neoprog.eu\\\/#\\\/schema\\\/person\\\/47c594bf12736b172b772f0f02bcf511\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.blog.neoprog.eu\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/www.blog.neoprog.eu\\\/#\\\/schema\\\/person\\\/47c594bf12736b172b772f0f02bcf511\",\"name\":\"Neoprog\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.blog.neoprog.eu\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/autoportrait-2.jpg\",\"url\":\"https:\\\/\\\/www.blog.neoprog.eu\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/autoportrait-2.jpg\",\"contentUrl\":\"https:\\\/\\\/www.blog.neoprog.eu\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/autoportrait-2.jpg\",\"width\":1024,\"height\":681,\"caption\":\"Neoprog\"},\"logo\":{\"@id\":\"https:\\\/\\\/www.blog.neoprog.eu\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/autoportrait-2.jpg\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Green washing - Le Blog du N\u00e9oprog","description":"Vous connaissez probablement le terme green washing j\u2019imagine ?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.blog.neoprog.eu\/index.php\/2024\/03\/22\/green-washing\/","og_locale":"fr_FR","og_type":"article","og_title":"Green washing - Le Blog du N\u00e9oprog","og_description":"Vous connaissez probablement le terme green washing j\u2019imagine ?","og_url":"https:\/\/www.blog.neoprog.eu\/index.php\/2024\/03\/22\/green-washing\/","og_site_name":"Le Blog du N\u00e9oprog","article_published_time":"2024-03-22T07:00:00+00:00","og_image":[{"width":1024,"height":768,"url":"https:\/\/www.blog.neoprog.eu\/wp-content\/uploads\/2024\/03\/2823639747_f1e3696d12_b.jpg","type":"image\/jpeg"}],"author":"Neoprog","twitter_card":"summary_large_image","twitter_creator":"@Le_Brun_JC","twitter_site":"@Le_Brun_JC","twitter_misc":{"\u00c9crit par":"Neoprog","Dur\u00e9e de lecture estim\u00e9e":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.blog.neoprog.eu\/index.php\/2024\/03\/22\/green-washing\/#article","isPartOf":{"@id":"https:\/\/www.blog.neoprog.eu\/index.php\/2024\/03\/22\/green-washing\/"},"author":{"name":"Neoprog","@id":"https:\/\/www.blog.neoprog.eu\/#\/schema\/person\/47c594bf12736b172b772f0f02bcf511"},"headline":"Green washing","datePublished":"2024-03-22T07:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/www.blog.neoprog.eu\/index.php\/2024\/03\/22\/green-washing\/"},"wordCount":468,"commentCount":0,"publisher":{"@id":"https:\/\/www.blog.neoprog.eu\/#\/schema\/person\/47c594bf12736b172b772f0f02bcf511"},"image":{"@id":"https:\/\/www.blog.neoprog.eu\/index.php\/2024\/03\/22\/green-washing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.blog.neoprog.eu\/wp-content\/uploads\/2024\/03\/2823639747_f1e3696d12_b.jpg","keywords":["covoiturage","\u00e9cologie","green washing","Voiture"],"articleSection":["Humeurs","plan\u00e8te","travail"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.blog.neoprog.eu\/index.php\/2024\/03\/22\/green-washing\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.blog.neoprog.eu\/index.php\/2024\/03\/22\/green-washing\/","url":"https:\/\/www.blog.neoprog.eu\/index.php\/2024\/03\/22\/green-washing\/","name":"Green washing - Le Blog du N\u00e9oprog","isPartOf":{"@id":"https:\/\/www.blog.neoprog.eu\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.blog.neoprog.eu\/index.php\/2024\/03\/22\/green-washing\/#primaryimage"},"image":{"@id":"https:\/\/www.blog.neoprog.eu\/index.php\/2024\/03\/22\/green-washing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.blog.neoprog.eu\/wp-content\/uploads\/2024\/03\/2823639747_f1e3696d12_b.jpg","datePublished":"2024-03-22T07:00:00+00:00","description":"Vous connaissez probablement le terme green washing j\u2019imagine ?","breadcrumb":{"@id":"https:\/\/www.blog.neoprog.eu\/index.php\/2024\/03\/22\/green-washing\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.blog.neoprog.eu\/index.php\/2024\/03\/22\/green-washing\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.blog.neoprog.eu\/index.php\/2024\/03\/22\/green-washing\/#primaryimage","url":"https:\/\/www.blog.neoprog.eu\/wp-content\/uploads\/2024\/03\/2823639747_f1e3696d12_b.jpg","contentUrl":"https:\/\/www.blog.neoprog.eu\/wp-content\/uploads\/2024\/03\/2823639747_f1e3696d12_b.jpg","width":1024,"height":768},{"@type":"BreadcrumbList","@id":"https:\/\/www.blog.neoprog.eu\/index.php\/2024\/03\/22\/green-washing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.blog.neoprog.eu\/"},{"@type":"ListItem","position":2,"name":"Green washing"}]},{"@type":"WebSite","@id":"https:\/\/www.blog.neoprog.eu\/#website","url":"https:\/\/www.blog.neoprog.eu\/","name":"Le Blog du N\u00e9oprog","description":"","publisher":{"@id":"https:\/\/www.blog.neoprog.eu\/#\/schema\/person\/47c594bf12736b172b772f0f02bcf511"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.blog.neoprog.eu\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":["Person","Organization"],"@id":"https:\/\/www.blog.neoprog.eu\/#\/schema\/person\/47c594bf12736b172b772f0f02bcf511","name":"Neoprog","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.blog.neoprog.eu\/wp-content\/uploads\/2022\/09\/autoportrait-2.jpg","url":"https:\/\/www.blog.neoprog.eu\/wp-content\/uploads\/2022\/09\/autoportrait-2.jpg","contentUrl":"https:\/\/www.blog.neoprog.eu\/wp-content\/uploads\/2022\/09\/autoportrait-2.jpg","width":1024,"height":681,"caption":"Neoprog"},"logo":{"@id":"https:\/\/www.blog.neoprog.eu\/wp-content\/uploads\/2022\/09\/autoportrait-2.jpg"}}]}},"_links":{"self":[{"href":"https:\/\/www.blog.neoprog.eu\/index.php\/wp-json\/wp\/v2\/posts\/10421","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.blog.neoprog.eu\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.blog.neoprog.eu\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.blog.neoprog.eu\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.blog.neoprog.eu\/index.php\/wp-json\/wp\/v2\/comments?post=10421"}],"version-history":[{"count":2,"href":"https:\/\/www.blog.neoprog.eu\/index.php\/wp-json\/wp\/v2\/posts\/10421\/revisions"}],"predecessor-version":[{"id":10428,"href":"https:\/\/www.blog.neoprog.eu\/index.php\/wp-json\/wp\/v2\/posts\/10421\/revisions\/10428"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.blog.neoprog.eu\/index.php\/wp-json\/wp\/v2\/media\/10422"}],"wp:attachment":[{"href":"https:\/\/www.blog.neoprog.eu\/index.php\/wp-json\/wp\/v2\/media?parent=10421"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.blog.neoprog.eu\/index.php\/wp-json\/wp\/v2\/categories?post=10421"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.blog.neoprog.eu\/index.php\/wp-json\/wp\/v2\/tags?post=10421"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}