{"id":6265,"date":"2020-07-23T07:34:40","date_gmt":"2020-07-23T05:34:40","guid":{"rendered":"http:\/\/www.blog.neoprog.eu\/?p=6265"},"modified":"2020-07-23T07:34:40","modified_gmt":"2020-07-23T05:34:40","slug":"dopamine","status":"publish","type":"post","link":"https:\/\/www.blog.neoprog.eu\/index.php\/2020\/07\/23\/dopamine\/","title":{"rendered":"Dopamine"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

Savez-vous ce qu’est un webzine de critique musical ? De la dopamine pour labels et artistes, un panneau publicitaire clignotant gratuit en plein centre ville sur lequel passent sans cesse les noms des labels, de leurs artistes et les pochettes des albums. <\/p>\n\n\n\n

C’est d’autant plus vrai dans le monde du rock progressif o\u00f9 les labels qui dominent le march\u00e9 se comptent sur les doigts d’une main.<\/p>\n\n\n\n

Avec plus de quinze mille articles lus par mois, un magazine du num\u00e9rique, tenu par des b\u00e9n\u00e9voles passionn\u00e9s, g\u00e9n\u00e8re de mani\u00e8re indirecte des revenus non n\u00e9gligeables \u00e0 l’industrie de la musique. D’ailleurs ils l’ont bien compris, sinon pourquoi enverraient-ils des albums en promotion ?<\/p>\n\n\n\n

Il fut un temps lointain o\u00f9 la presse recevait des vinyles et des compact-discs. C’est encore vrai pour les grands groupes de presse qui d’ailleurs n’en n’ont rien \u00e0 faire de cette musique qui n’int\u00e9resse pas leurs lecteurs. De CD, la musique devint MP3 \u00e0 t\u00e9l\u00e9charger et de plus en plus aujourd’hui, un lien vers une plateforme de streaming \u00e0 usage limit\u00e9 dans le temps. Quelques maisons de disque se fendent encore de support physique, mais il s’agit aujourd’hui d’une toute petite minorit\u00e9.<\/p>\n\n\n\n

Les labels passent le plus souvent par des interm\u00e9diaires pour travailler avec la presse et certains interm\u00e9diaires peuvent g\u00e9rer le catalogue de plusieurs labels en m\u00eame temps.<\/p>\n\n\n\n

Certaines de ces presonnes mettent \u00e0 votre disposition tout leur catalogue, quelque soit votre ligne \u00e9ditoriale. D’autres vous livrent au compte goutte, au gr\u00e9 de votre production et de l’enthousiasme affich\u00e9 dans les colonnes de votre magazine. Dans ce dernier cas, pour recevoir l’int\u00e9gralit\u00e9 du catalogue, il faut montrer patte blanche et se r\u00e9veiller un \u00e9l\u00e8ve exemplaire.<\/p>\n\n\n\n

Dans notre petit monde, une mauvaise critique peut sceller la fin de toute relation avec un label ou un de leurs repr\u00e9sentants. Soudain, votre magazine, autrefois inond\u00e9 de promotions, se retrouve avec des propositions de seconde zone, des albums de reprises, des lives ou des flop assur\u00e9s.<\/p>\n\n\n\n

Pour \u00e9viter cela, certains webzines optent pour la soumission, la flatterie, \u00e0 coup de chroniques dithyrambiques, de cadence infernale, d’interview avec les questions en forme d’adulation. Mais ces articles poss\u00e8dent-ils le moindre int\u00e9r\u00eat pour le lecteur, \u00e0 part les conforter dans une stupide idol\u00e2trie ? O\u00f9 se trouve alors la critique, quid de l’article qui permet d’\u00e9clairer le lecteur sur la qualit\u00e9 de tel ou tel album s’ils sont tous jug\u00e9s bien ou tr\u00e8s bien ?<\/p>\n\n\n\n

A Neoprog, nous avons toujours fait le choix de l’honn\u00eatet\u00e9 et de l’ind\u00e9pendance. Lorsque nous aimons, nous l’\u00e9crivons, lorsque nous n’aimons pas, nous le disons \u00e9galement. Nous menons des interviews lorsque l’artiste nous int\u00e9resse et nous couvrons les concerts qui nous font envie.<\/p>\n\n\n\n

Alors bien entendu, il nous arrive de critiquer, de ne pas \u00eatre tendre avec ceux qui n’ont pas l’excuse de la jeunesse ou du manque de moyen pour produire un navet. Cela me semble logique de pr\u00e9venir le lecteur que ce qu’il pourrait acheter une trentaine d’euros ne vaut pas la peine d’y consacrer le moindre cent. A contrario, il nous arrive de porter aux nues un illustre groupe inconnu, juste parce qu’il a r\u00e9ellement du talent. <\/p>\n\n\n\n

C’est notre r\u00f4le.<\/p>\n\n\n\n

J’ai fait le choix il y a quelques mois de ne pr\u00e9senter que les albums re\u00e7us en promotion, ceci afin de mettre sur un pied d’\u00e9galit\u00e9 les groupes qui faisaient l’effort de nous envoyer leur musique et non, comme certains pourraient le penser, pour faire des \u00e9conomies, car de la musique, j’en ach\u00e8te toujours autant, voire plus qu’avant. Ce choix assum\u00e9 a \u00e9t\u00e9 fait en p\u00e9riode d’abondance, n’imaginant pas qu’un des principal fournisseur de musique du rock progressif allait nous bouder, ne nous laissant que quelques miettes de la production mondiale, celles dont personne ne veut vraiment.<\/p>\n\n\n\n

Le webzine fait l’impasse sur plusieurs grosses sorties, pas forc\u00e9ment les plus int\u00e9ressantes heureusement, mais celles qui g\u00e9n\u00e8rent assur\u00e9ment le plus d’audimat. Par chance, les ind\u00e9pendants, les auto-produits suffisent amplement \u00e0 notre bonheur musical et nous perdons pas au change, nous \u00e9coutons toujours autant, voire plus de bonne musique.<\/p>\n\n\n\n

Mais si cela perdure, et cet article risque d’aggraver les choses, nous ne recevrons plus que des albums de niches, dans une musique qui l’est d\u00e9j\u00e0. Cela ne signifie pas que nous ne ferons pas de belles d\u00e9couvertes, cela signifie que les quinze-mille articles lus tous les mois vont se r\u00e9duire \u00e0 pas grand chose, car jusqu’\u00e0 pr\u00e9sent, nous surfions sur la notori\u00e9t\u00e9 des blockbusters pour \u00e9clairer la musique des plus petits.<\/p>\n\n\n\n

Nous n’allons pas changer notre mani\u00e8re de penser ni de nous exprimer, la preuve. Certains groupes dispara\u00eetront de nos colonnes (vous avez d\u00e9j\u00e0 d\u00fb le constater) au profit de nouvelles d\u00e9couvertes, jusqu’\u00e0 notre retour en grace aupr\u00e8s de certaines maisons de disque, comme cela s’est vu par le pass\u00e9. <\/p>\n\n\n\n

Car la roue tourne.<\/p>\n\n\n\n

Nous pourrions \u00e9galement r\u00e9pondre \u00e0 toute demande de promotion par ce texte lapidaire : \u00ab\u00a0Le magazine n’accepte que les promotions au format physique ou loseless pour les sorties exclusivement num\u00e9rique.\u00a0\u00bb. Qu’en pensez-vous ?<\/p>\n","protected":false},"excerpt":{"rendered":"

Savez-vous ce qu’est un webzine de critique musical ? De la dopamine pour labels et artistes. 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