{"id":6509,"date":"2020-11-26T07:57:55","date_gmt":"2020-11-26T06:57:55","guid":{"rendered":"http:\/\/www.blog.neoprog.eu\/?p=6509"},"modified":"2020-11-26T07:57:56","modified_gmt":"2020-11-26T06:57:56","slug":"promotor","status":"publish","type":"post","link":"https:\/\/www.blog.neoprog.eu\/index.php\/2020\/11\/26\/promotor\/","title":{"rendered":"Promotor"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

Lorsque vous managez un webzine musical, vous en voyez des vertes et des pas mures avec les artistes. Certains sont d\u2019une rare efficacit\u00e9 dans leur communication, d\u2019autre moins. Les sollicitations sont tr\u00e8s nombreuses, que ce soit de la part des maisons de promotion, des labels mais \u00e9galement d’artistes non sign\u00e9s. Chaque jour il faut faire le tri entre le grain et l’ivraie, entre ce qui peut \u00eatre publi\u00e9 chez nous et ce qui ne le doit pas.<\/p>\n\n\n\n

Notre histoire a commenc\u00e9 par un mail intitul\u00e9 \u00ab\u00a0Please review needed\u00a0\u00bb, le genre de sollicitation qui d\u00e9marre franchement mal. A l’int\u00e9rieur du message, un texte mal ficel\u00e9, des liens Youtube et un lien Napster. Bon, manifestement ce groupe ne sait pas bien g\u00e9rer sa communication, cela arrive souvent chez les amateurs.<\/p>\n\n\n\n

J\u2019\u00e9coute rapidement la musique sur Youtube et constate que les deux morceaux propos\u00e9s ne jouent pas forc\u00e9ment dans la grande famille du prog. Je r\u00e9ponds au musicien que nous parlons principalement de rock progressif dans nos colonnes mais que s\u2019il veut que nous \u00e9coutions quand m\u00eame l’album pour en parler peut-\u00eatre ensuite, nous aurions besoin d’un lien de t\u00e9l\u00e9chargement pour la musique, car nous ne travaillons pas en streaming, m\u00eame avec les grosses maisons de disques.<\/p>\n\n\n\n

Pas d\u00e9courag\u00e9, le gars m\u2019envoie la bio du groupe avec un lien vers la promo. Un lien de streaming.<\/p>\n\n\n\n

Soupir.<\/p>\n\n\n\n

Je lui renvoie donc un mail, lui r\u00e9p\u00e9tant que nous ne bossons pas avec de la musique en streaming.<\/p>\n\n\n\n

Il ne r\u00e9pond plus. Silence radio.<\/p>\n\n\n\n

Mais le lendemain surprise, il revient \u00e0 la charge avec un nouveau lien, un lien vers du streaming.<\/p>\n\n\n\n

Gros soupir !<\/p>\n\n\n\n

Je lui fais \u00e0 peu pr\u00e8s la m\u00eame r\u00e9ponse que pr\u00e9c\u00e9demment, mais cette fois sans doute avec un ton un peu moins compr\u00e9hensif car j’ai d’autres choses \u00e0 faire dans la vie.<\/p>\n\n\n\n

Nouveau silence radio de plusieurs heures, puis un nouveau mail arrive, contenant le message suivant \u00ab\u00a0Oups ! d\u00e9sol\u00e9.\u00a0\u00bb ainsi qu’un titre au format non compress\u00e9 dans le corps du mail. <\/p>\n\n\n\n

S\u00e9rieusement ?<\/p>\n\n\n\n

Puis je re\u00e7ois dans la foul\u00e9 un second mail avec un autre titre qui met des plombes \u00e0 arriver.<\/p>\n\n\n\n

Damned, j\u2019ai maintenant \u00e0 ma disposition les second et troisi\u00e8me morceaux de l\u2019album…Heu, c\u2019est une blague ?<\/p>\n\n\n\n

Alors je d\u00e9cris gentiment au gars ce que j\u2019ai re\u00e7u, au cas o\u00f9 il aurait envoy\u00e9 autre chose. Je lui explique aussi patiemment que possible que cela risque d\u2019\u00eatre compliqu\u00e9 de travailler avec le mat\u00e9riel qu’il nous a envoy\u00e9, qu\u2019il existe des outils de transfert de fichiers pour simplifier les \u00e9changes, parce que l\u00e0 bon, j\u2019ai d\u2019autres choses \u00e0 faire comme la revue de presse hebdomadaire (\u00e7a je ne l\u2019ai pas \u00e9crit).<\/p>\n\n\n\n

Quelques heures plus tard le gars me r\u00e9pond : \u00ab D\u00e9cid\u00e9ment \u00bb suivi d\u2019un smiley. Oui, et donc ?<\/p>\n\n\n\n

Depuis plus de nouvelles. J\u2019ai comme l\u2019impression que nous ne parlerons jamais de ce groupe…<\/p>\n\n\n\n

Les groupes de rock sont l\u00e9gion. En une ann\u00e9e nous recevons plus de deux-mille solicitations en tout genre, des liens vers de plateformes professionnelles de t\u00e9l\u00e9chargement, des envois via wetransfer, Google, des CD par la Poste, trop pour tout \u00e9couter. Nous faisons cependant toujours un effort particulier pour les artistes ind\u00e9pendants qui ne disposent pas des m\u00eame moyens que les blockbusters pour faire leur promotion, mais nous ne sommes pas une agence de communication ni de conseil pour la promotion des artistes. Peut-\u00eatre devrions essayer. Car pour certains groupes, il y a du travail…<\/p>\n","protected":false},"excerpt":{"rendered":"

Lorsque vous managez un webzine musical vous en voyez des vertes et des pas mures avec les artistes. Continuer la lecture →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":1295,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[59,3],"tags":[106,247,105,118,544],"class_list":["post-6509","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-humeur","category-musique","tag-artistes","tag-communication","tag-labels","tag-musique","tag-promotion"],"yoast_head":"\nPromotor - Le Blog du N\u00e9oprog<\/title>\n<meta name=\"description\" content=\"Lorsque vous managez un webzine musical vous en voyez des vertes et des pas mures avec les artistes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.blog.neoprog.eu\/index.php\/2020\/11\/26\/promotor\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Promotor - 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